How Did I Miss This?

Burger King recently launched a fragrance. Flame cost $3.99 a spray bottle and apparently smells of smoke and flame broiled meat. Alas, it sold out and is currently going for $100 in the Buy It Now category on Ebay.

The body spray was not available at Burger Kings. It was available at Flame Meets Desire, a website featuring romantic images--roses, candles, someone pouring a glass of Freixenet, a sparkling cava that I like but which is essentially cheap champagne, and most terrifying of all, the Burger King guy (weird fiberglass head on male model body) lying on a fur in front of the fire, a fur draped strategically across his pelvis, beckoning. It was also available in an exclusive deal at Ricky's, the New York City drugstore.

I am willing to be convinced that food could be a fragrance. My husband is drawn to the kitchen by the scent of onions and garlic sauteing. Walking through a store, I find the smell of birthday cake draws me to the bakery. Flame broiled meat does seem like a possible aphrodisiac, redolent (if you'll pardon the pun) with suggestiveness. But fast food? It's a terrifying world.